RETAIL
Keypoints
- Moderate growth due to higher wages and consumption; agility by retailer remains crucial
- Rents rise in prime locations; smaller units filled quickly
- Investment volume rises sharply; institutional investors show renewed interest
Consumers keep spending: retail continues growth trend in Q2 2025
In the second quarter of 2025, the Dutch retail sector grew moderately, mainly due to higher wages and slight price increases. Although the recovery continues, the situation remains mixed due to sectoral differences and slightly declining sales volumes. Agility therefore remains important, partly due to competition from foreign webshops and changing consumer preferences.
In June 2025, 26 retail companies went bankrupt, eight fewer than in May but slightly more than in June 2024. Household goods shops and clothing and footwear shops particularly struggled, while supermarkets and department stores remained unaffected. The most notable bankruptcy was that of home furnishing brand Riviera Maison, which may make a relaunch after years of losses thanks to interest from several parties.
Households increased their spending by 1.1 per cent in April compared to a year earlier, maintaining consumption growth for 11 consecutive months. In May, spending on durable goods increased by 0.7 per cent, while spending on food and beverages fell slightly.Purchasing power trends remain positive: at the beginning of 2025, real disposable income was 2.2 per cent higher than a year earlier, mainly due to higher collective wages and rising social benefits. This supports stable consumption growth.
Retail sales grew 2.2 per cent in May, despite a slight 0.4 per cent drop in sales volume. Speciality shops outperformed supermarkets, and within the non-food sector, sales grew by 2.5 per cent. Drugstores, DIY shops, leisure shops and home furnishing shops in particular posted profits, while clothing, footwear and electronics shops lost sales. Online sales rose 4.7 per cent in May, driven mainly by consumer electronics (+ 7.9 per cent) and food and drugstore goods (+ 11.3 per cent). However, online sales of clothing and fashion items continued to decline compared to last year. Finally, consumer confidence remained stable at minus 36 in June. Willingness to spend did not change, but the outlook on the economic situation for the coming year improved slightly.
PRIME YIELDS RETAIL PER CLUSTERING OF CITIES (%-CHANGE, YEAR-ON-YEAR)

Source: CBS (2025), edited by Achmea Real Estate
DEVELOPMENT OF ONLINE RETAIL SALES (%-CHANGE, YEAR-ON-YEAR)

Source: CBS (2025), edited by Achmea Real Estate
Rising rents, but the market remains fragmented
In the second quarter of 2025, the Dutch retail property market shows a predominantly stable and resilient picture. Especially retail units between 500 and 1,000 sqm, partly thanks to the rapid filling of vacant locations. Chains such as Hema, Takko Fashion and Wibra opened new shops, often at former Blokker locations. 'New Blokker' also expanded further with new stores in Leiden, Vleuten and Breda, among others (source: NVM/brainbay).
Demand for larger retail properties (from 1,000 m²), on the other hand, remains limited. In this segment, take-up in Q2 2025 fell by more than half compared to the same quarter last year. In the 12 largest retail cities, total take-up decreased by 30 per cent in Q1 2025 compared to the same period in 2024. The exception remains Groningen, where take-up grew. Most retail space was taken up in Amsterdam this year (16,400 m²), followed by Rotterdam (11,400 m²) and Utrecht (11,300 m²).
After a previous decline, total retail space supply rose by 3 percent in Q2 2025 compared to the previous quarter, reaching 1.29 million m². The number of available units remained stable. In Amsterdam, supply fell by 16 percent compared to Q2 2024, whereas The Hague saw a 12 percent increase.
Rental prices developed positively. In Q2 2025, the median rent rose by 5 percent compared to the previous quarter, averaging €203 per square metre. Further increases are especially visible in prime locations. Outside these prime spots, however, the market remains challenging. Units tend to stay vacant for longer periods, putting downward pressure on prices. Nevertheless, the rapid re-occupation of properties points to a resilient market. Overall, the retail real estate market in Q2 2025 presents a moderate but predominantly positive outlook.
DEVELOPMENT VACANCY (%) BY TYPE OF SHOPPING AREA IN M² NFA

Source: Locatus (2025), edited by Achmea Real Estate
Retail on the rise: Recovery visible but market remains cautious
The Dutch retail real estate market is showing a clear recovery in 2025, with a sharply increased investment volume. In the second quarter, investments amounted to around EUR 469 million, a significant increase compared to the same period last year, when the volume was still around EUR 62 million (source: C&W). This growth is largely attributable to some large transactions, including Wereldhave's purchase of Stadshart Zoetermeer for €150 million and the sale of Winkelcentrum Winkelhof in Leiderdorp to Urban Interest for €56 million. Remarkably, unlike in the first quarter, this quarter saw more activity among institutional investors, especially in the market for district and borough centres.
For the whole of 2025, the total investment volume in the retail real estate market is expected to reach around EUR 1.3 billion, suggesting a structural recovery of the sector after years of restraint (source: JLL). Besides the usual smaller transactions, larger deals above EUR 20 million are now increasingly visible, creating more dynamism between buyers and sellers.
Despite economic challenges such as persistent inflation and moderate growth, demand for retail property remains robust. Improved rents and higher occupancy rates are boosting investor confidence, while banks are again more willing to provide financing. On average, about half of the purchase price is financed by banks, further supporting the market's recovery.
The investor landscape is noticeably shifting: real estate funds now account for the majority of investment volume, surpassing private investors. This indicates a sustainable recovery and growing vitality in the Dutch retail real estate market.
At the same time, geopolitical tensions and unpredictable trade policies—especially from the United States—continue to create uncertainty. This leads to investor caution and postponement of investment decisions, which are still expected to materialise later this year. Additionally, the European Central Bank’s uncertain interest rate policy increases the demand for stability. Nevertheless, market research by NVM Business shows that in Q2 2025 a segment of private investors, particularly fiscal box 3 investors, intend to reinvest proceeds from sold homes into commercial real estate. Long-term stability of returns remains a key motivator. Furthermore, previous write-downs have made retail real estate more attractive, improving the risk-return balance. Prime shopping streets, in particular, have seen initial yields stabilise. This explains why, despite the uncertainties, the willingness to invest in retail real estate remains intact.
RETAIL INVESTMENT VOLUME (IN BILLION €)

Source: RCA (2025), C&W (2025), edited by Achmea Real Estate
PRIME YIELDS RETAIL PER CLUSTERING OF CITIES

Source: Cushman & Wakefield (2025), edited by Achmea Real Estate
Outlook
The outlook for the Dutch retail market is mixed. The period of declining rents seems to be over; especially in easily accessible city centres and popular shopping areas rents are rising again. At the same time, vacancies are increasing in less attractive areas, putting additional pressure on rents there. This will further increase the distinction between successful core locations and peripheral shopping areas in the coming years.
Traditional retail supply, especially in fashion and shoes, continues to shrink. At the same time, the transformation to mixed centres, where catering, culture, sports and small-scale production get more space, is accelerating. Medium-sized cities and peripheral centres in particular benefit from compact shopping areas combined with housing and social functions. For these cities, a sharp profile on distinctive features becomes increasingly important.
Whereas in recent years the hospitality sector has been gaining importance in city centres, a turnaround now seems to be taking place. Traditional pubs and restaurants are struggling with rising costs, and an increase in bankruptcies is expected. Small entrepreneurs are hit hardest; about one in five is struggling with problematic debts (source: ABN AMRO). ING expects moderate growth in the hospitality industry of 1 per cent in 2025 and 1.5 per cent in 2026. Higher wages and lower inflation stimulate spending, but rising hospitality prices and low consumer confidence inhibit growth. Large chains benefit from economies of scale, while cooperation and collective purchasing offer opportunities for smaller players.
Within neighbourhood centres, supermarkets remain the main crowd puller, but this sector is also under pressure. The tobacco ban since 2024 is leading to fewer shop visits, while online providers are gaining ground. Large chains such as Albert Heijn and Lidl maintain their strong position, but small to medium-sized supermarkets need to renew their concepts to remain relevant. Location and smart combinations of shop concepts - such as a discounter next to a premium supermarket - are becoming increasingly important.
All in all, the Dutch retail and hospitality sector faces a period of further realignment. Compact, mixed centres and clear positioning are crucial to remain economically future-proof.
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